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How You Love


Dana El Masri is twenty-eight years old, the founder and sole creative force behind Montreal-based artisinal brand, Jazmin Sarai, and I think she’s on to something. Dana’s love of music and response to scent, always a powerful synesthetic experience for her, led to studying perfumery at the Grasse Institute in France, so it followed that her debut scents in 2014 were called Playlist. Each of the four scents were inspired by one of her favourite tunes.
Sade’s “It’s Only Love That Gets You Through” from 2000 was reimagined in How You Love, a fragrance tuned to the tender lyrics and range of Sade’s contemporary jazz voice. 
Starting with a light soothing swirl of green cardamom and sun-warmed grapefruit, How You Love soon leads into an harmonious accord of velvety rose-jasmine florals, understated and beautifully framed by the herbal sweet citrus. Basenotes in the drydown are a soulful blend of musk and creamy sandalwood, sensually sweetened with ambered honey and earthy beeswax. How You Love is tender, soothing, loving, an uncomplicated fragrance with a subdued waft, but as I catch bits of it throughout the day Sade’s voice comes into the moment, as pure and authentic, as real and as beautiful as How You Love.
Dana is definitely on to something. Music and scent are indeed a powerful synesthetic duo which can trigger emotions or memories and bring us into the moment, connecting us to our real selves, and others.
Notes: Cardamom Absolute, Grapefruit, Jasmine Absolute India, Rose Oil Morocco, Beeswax Absolute, Sandalwood and Musk blend.
Type: EdP
Parfumeur ; Dana El Masri
Musical Genres: Smooth Jazz, Soul, R&B and Adult Contemporary.

Price: $4.00