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Magnolia Grandiflora Michel – February 14, 2014 New Fragrance Listing….and Giveaway!


Photo -  - Magnolia Grandiflora packaging

Yes, we are giving away a 100 ml bottle of the beautiful, brand-new, impossible to find, magnificent Magnolia Grandiflora Michel, courtesy of Grandiflora Fragrance.

All you have to do is send us an e-mail about why you love white floral scents, and your name will be thrown in the hat for a draw on Feb 28, 2014. Just click here or on "Contact Us" above, to send your message. 


Note: The winner will be responsible for the payment of any local customs, duties or taxes related to the shipping of this perfume.


Here's the story...

We were incredibly fortunate to meet Saskia Havekes of the new Australian niche line, Grandiflora, at the Elements Showcase in NYC last week. As Gwen says in her post this past Monday, “Saskia is a beautiful, smart, engaging, modest, and gracious woman” who is also an internationally renowned florist.

The word “ florist” falls far short of an adequate descriptor when talking about Saskia Havekes’  magical relationship with blooms, leaves, plants, trees, or anything vegetal, since what she creates is so obviously inspired by the soul of an artist. The beauty of her floral installations for private events  and public shows in Australia, Paris, New York, or wherever she does them, have the power to drop you to your knees. See some of them here

This artist in now expressing herself through another sense, telling her floral stories through the sense of smell. Gwen introduced Magnolia Grandiflora Sandrine, the ethereal magnolia scent that perfumeur Sandrine Videault finished for her friend, Saskia, just before she passed away last July.

I'm introducing Magnolia Grandiflora Michel, the lush magnolia scent that perfumeur Michel Roudnitska created for himself in 2002, after many years of trying to recreate the smell of magnolia trees in bloom in his parents garden in Grasse, France. But he kept it in his private collection until June 2013 when he met Saskia.

“I kept it in my private collection in order to find, one day, the right person to launch it……I met Saskia in our laboratory [in Grasse while working with Sandrine] and learnt about her project. I knew immediately she was this person.” In fact, he gifted this scent as a tribute to Sandrine after her passing – Sandrine was mentored by his father, the great perfumer, Edmund Roudnitska(Grandiflora press release – Conversation with Saskia Havekes)

Saskia describes the Magnolia Grandiflora as her “heaven tree….the scent is so subtle, yet remote….the power of the Magnolia Grandiflora dwells in the whole impression of simultaneous beauty: the flower sits on a strong branch, the leaves have such drama and all of this is enveloped by an ancient tree. It makes sense then that my perfume has layers, greenery, light as well as shadow.”

Photo - - Magnolia flower

“…while Sandrine paints a fresh portrait of the flower’s first opening, Michel interprets the magnolia as a rich, sensual, open flower at the height of its ripe beauty: heady, enveloping, dreamy.” This magnolia with its white waxy petals is wide open – Grandiflora means “big flower” – and this flower is lush and big….but vulnerable.

The first notes in Magnolia Grandiflora Michel are the citrus notes found in Magnolia Grandiflora Sandrine, but softer and more aquatic, less tart and spicy. This flower is open, with morning dew still beaded on its flesh and leaves. Jasmine, ylang-ylang, and rose in the heart notes build a rich floral complexity, very sensuous when mixed with the creamy magnolia notes, and as the fragrance dries down, vetiver, patchouli, and musc are subtly layered to convey the unusual sensation of a bloom on the verge of decay. The scent is rich vegetal dreamy but very very soft.

Magnolia Grandiflora Michel is an exquisite white floral with tenuous layers of light and shadow, a story of memory and desire rooted in the senses of sight, touch, and smell, told by an artist, brought to you by another artist. It’s magnificent. It will stir the artist in you.

Send your e-mail and tell us why you love white florals…you might be lucky enough to win 100 ml. or 3.4 oz. of Magnolia Grandiflora Michel, courtesy of Grandiflora Fragrance. Just click here or on "Contact Us" above to send your message.


Today, we’re adding Magnolia Grandiflora Michel to our Decant Store. Decants are $5.00.