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By Jean Claude Ellena and Ron Winnegrad in 1988, this fragrance is far from Ellena's minimalist work from recent years. It is big, rich and deep, opening with plum, orange and tuberose, then deepening through florals into animalic leather and musk which carmelizes the sweetness, giving it an edge in a dark velvet glove.
Rumba lives up to its name – ultra feminine and sexy.The dry-down is gorgeous and the scent lasts for hours. Whenever I wear it, I channel old movie goddesses like Ava Gardner or Sophia Loren, or new ones like Christina Hendricks from Mad Men.
Notes: mirabelle plum, peach, orange blossom, raspberry; magnolia, tuberose, orchid, gardenia, jasmine, carnation, heliotrope, honey, lily of the valley; amber, oakmoss, vanilla, sandalwood, cedarwood, tonka bean, musk, styrax.

Type: EdT

Parfumeurs: Jean Claude Ellena and Ron Winnegrad

Price: $5.00

Reformulated Rumba?

I bought the Rumba sample from you and quite like it, but as I've looked online to buy a full bottle, I've seen comments from others that the rights to make Rumba have been sold to Ted Lapidus and it's been reformulated. Do you know if this is the case?

Re: Reformulated Rumba

Yes, it's true - happened in 2009. Seems to be a strategy by Ted Lapidus - buying licences to older fragrances and re-introducing them. I bought my bottle in 2007 - whether it's the same as the original launch formulation I have no idea - I can only hope so. It's an interesting scent, very strong at the top but tells a real story as it dries down into a warm spicy aura. Let's hope that Ted doesn't screw it up!