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And now SJP has a new success story with the Fall 2016 launch of her new fragrance, Stash. This one is very different, she calls it Lovely’s naughty subversive sibling, and it’s the fragrance she wanted to make before Lovely, but Coty thought it too niche at the time.

The opposite of floral, Stash was inspired by men’s fragrances Parker wears and mixes and matches, scents with vetiver and frankincense, citrus and spices, smoky wood notes, patchouli and musk – leathery, sweaty, boozy, aromatic, sexy.

With the first spritz, I’m in love. A nose-tingling accord of peppery gingery notes and sweet grapefruit, not over-whelming or too heavy, but warm, light and dry. Sage adds a faint sweaty vibe, and then Stash opens up and becomes this wonderful swirl of incense and cedarwood, so aromatic, silky smooth and smoky with hints of tangy sweetness from the grapefruit.  The sensation is dryness but overlaid with creamy wood notes much like sandalwood and with the addition of patchouli and musk, the scent becomes downright sensual.  Still light and dry, Stash owns a come-hither attraction that is unfettered, gender-wise, and wafts softly and lasts for hours.

Stash will seem very niche to some, less so to others, but I call it  another SJP success story. There’s something in Stash that sets it apart from just a “woody” scent, something that my makes it bloom on my skin and pull my nose down to my wrist repeatedly. Woody incense-laden scents from Commes des Garcons, Roja Dove, Amouage, Serge Lutens, Slumberhouse have that power, too.

Maybe I was a monk who lived in a forest in  previous life. Whatever it is, I’m not going to overthink it. I’m going to wear Stash from this day forward, and enjoy every single waft.

Notes:  Grapefruit Zest, black pepper, sage, Cedarwood Atlas, patchouli, ginger lily pistachio, Olibanum, massoia wood, vetiver musk

Type: EdT

Parfumeur: Sarah Jessica Parker, with Clement Gavarry and Laurent Le Guernec (not confirmed)


Price: $5.00