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Stash SJP – Woody and warm and magnetic – June 3, 2017


Stash SJP -

I love a success story, especially when it comes to perfumes.

When Luca Turin and Tania Sanchez released the paperback edition of Perfumes The A-Z Guide in 2008, Gwen and I both bought a copy and consumed every word in a couple of days. Turin has a wicked wit, and both Turin and Sanchez happen to be extremely entertaining writers as well as top-notch perfume critics so it was a blast to read!

First of all, we were stunned that there were even 1800 perfumes that could be reviewed – the book is two inches thick! Secondly, we were impressed by the ratings awarded to each of these 1800 perfumes, how few were 5-star, or 4-star beauties, according to the two critics, and how many were vile olfactory 1-star stews not worth even a perfunctory sniff.

Being like-minded in our newly-minted perfume obsessions, we immediately made a pact to track down and try every single 5-star and 4-star fragrance to see if the two gurus were correct in their assessments. We managed to sniff through the lists within a couple of years. We managed to buy a lot of them too, because of course Turin and Sanchez’s ratings were dead-on. Girls just gotta have fun!

I was somewhat incredulous about one of the 4-star scents I read about “…a truly charming floral…with a fresh gracious, melodic accord somewhere between lily of the valley and magnolia, which cascades down like the tune of a music box…” The fragrance was a “celebrity scent” called Lovely, made by Coty for Sex in the City’s Sarah Jessica Parker, and launched in 2005. In real life, SJP happens to be a true perfumista who wears fragrance every day of her life, so this was her very personal vision of a musky white floral and she was involved in the development of the scent from start to finish, beginning with the creative brief then working closely with the two perfumers, Clement Gavarry and Laurent Le Guernec through many iterations. Read the book about the creation of Lovely by Chandler Burr:  The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York. It’s fascinating. Lovely really is lovely, feminine and sensual and elegant, a true success story which captured our noses – you can find in in our Decant Store.

And now SJP has a new success story with the Fall 2016 launch of her new fragrance, Stash SJP. This one is very different, she calls it Lovely’s naughty subversive sibling, and it’s the fragrance she wanted to make before Lovely, but Coty thought it too niche at the time.

The opposite of floral, Stash was inspired by men’s fragrances Parker wears and mixes and matches, scents with vetiver and frankincense, citrus and spices, smoky wood notes, patchouli and musk – leathery, sweaty, boozy, aromatic, sexy.

With the first spritz, I’m in love. A nose-tingling accord of peppery gingery notes and sweet grapefruit, not over-whelming or too heavy, but warm, light and dry. Sage adds a faint sweaty vibe, and then Stash opens up and becomes this wonderful swirl of incense and cedarwood, so aromatic, silky smooth and smoky with hints of tangy sweetness from the grapefruit.  The sensation is dryness but overlaid with creamy wood notes much like sandalwood and with the addition of patchouli and musk, the scent becomes downright sensual.  Still light and dry, Stash owns a come-hither attraction that is unfettered, gender-wise, and wafts softly and lasts for hours.

Stash will seem very niche to some, less so to others, but I call it  another SJP success story. There’s something in Stash that sets it apart from just a “woody” scent – the grapefruit? the vetiver? - something that makes it bloom on my skin and pull my nose down to my wrist every few moments. Woody incense-laden scents from Commes des Garçons, Roja Dove, Amouage, Serge Lutens, Slumberhouse have that same magnetic power for me, too.

Maybe I was a monk who lived in a forest in a previous life. Whatever the reason, I’m not going to overthink it. I’m going to wear Stash SJP from this day forward, and love every single waft.

 Stash SJP is listed in our Decant Store, Decants are $5.00 for 1 ml,